Map of California who could benefit the free electronic textbooks Amazon Kindle

Marketers need to replace already rubbing his hands with joy at Amazon after hearing the announcement of California, Arnold Schwarzenegger, Governor of the State's first national program in traditional paper textbooks, digital textbooks online for free. This is no vision, the initiative is expected to begin in August 2009. Textbooks in science and mathematics are the first elements to be replaced from other areasto follow.

A first list of digital standards own books on subjects such as geometry, trigonometry, calculus, physics, algebra, chemistry, biology and earth science course was published in August. A series of electronic books have already been submitted and are currently being tested. Academic Publishers and content providers were invited to submit additional documentation to verify that the network of learning resources in California. The registration deadline is 15 Juneso a review in time for the next academic year.

The second phase of the initiative, currently in the development of new textbooks available to all digital degree. Content is also an interactive website with the pound of the state line is available for the long term.

The initiative has the potential to save millions of dollars in California schools. It is estimated that a school district with 10,000 studentsWill save $ 2,000,000 with the free downloadable software manuals only in mathematics and science teaching. In 2008, the state of California $ 350 million for textbooks and other printed materials issued. At the time of the adoption of digital textbooks for a substantial portion of these funds are for use in other areas.

Another benefit is expected, because the digital textbooks are easier to update, it is easier for students to learn about technological advances andThese results, in which they occur. Traditional paper manuals tend to be updated on average every six years - which could mean the end of the cycle, students may be missing from six years of information.

It also seems likely that other opportunities for interactive learning may be introduced when the system is running.

Now it's probably worth noting that not at any time in its proclamation of Governor Schwarzenegger mentionedE-book reader from Amazon - or any of its competitors for this question. In fact, he said, it would be possible to benefit the schools, even without a computer or laptop, the teacher could print the material and still work for a lot less expensive than a traditional textbook. So why does the fashion line is "good news" for the Amazon?

Well, the latest addition to the family of Amazon Kindle eBook reader, the Kindle, introduced June 10 to 5 days afterThe announcement of Governor Schwarzenegger. This is a larger version of Amazon Kindle 2 has recently completed a 9.7 "screen instead of 6" one published. Amazon offers an ideal reading for newspapers, magazines and - wait - textbooks.

Amazon already has agreements with at least three academic publishers, and some universities have announced publicly that they are available to students his Kindle. After allAmazon is better positioned to a sudden introduction of new digital technologies in the academic world, that most of its competitors.

This does not mean that all things have their own way, of course. Sony has with Google together to make extensive collection of public domain electronic books available to Google users in your ebook reader PRS, a clear sign that neither Google nor Sony ready to potentially huge and profitable ebook will leaveAmazon without a fight. There are other competitors and be interesting to see how to changing market conditions in general and the university sector, in particular to respond.

Meanwhile, it seems that if the innovation plan by Governor Schwarzenegger for the future education in California could be the sale of accessories and books from Amazon Amazon Kindle Kindle Store increase. There is no doubt that other countries are thinking about similar systems and scienceBook market may heat very quickly. Of course, the textbook industry is only one market segment - but not the way to be. It also offers the Amazon and its competitors a chance to "Get 'em while they're young" and to establish brand recognition and customer loyalty, which could influence purchasing decisions at the end of life.

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